Friday, August 27, 2010

My Crop Over .... Is Over

Its been along time, I know, I know - I haven't been posting my updates like I used too.
My life and my role in entertainment has evolved primarily to include social media marketing among other things I am still getting a grasp on to be honest.
What I do know, is that Crop Over was very different for me this year and extremely enlightening. I had the privilege of developing the social media strategy for one of the more well known brands in Barbados - Brewster's Road Crew.

Brewster's Road Crew
Now for those of you who don't know the Brewster's Road Crew throws one of the hottest party series in Crop Over and are the creators of the first ever 24 hour soca parties.
With a total of 13 parties every friday night the Crop Over season, it was demanding to say the least.
It really opened my perspective as to how social media can and should be used in the Caribbean context.
I will share more on this sometime..
On the media front I did some work with the online entertainment tv station over the season primarily covering BRC events, but alsop covering grand kadooment and Cohobblopot. Yes, Yes I it was our outing a Cohobblopot that gave birth to the interview with Admiral Nelson sharing he views on the incident with Admiral Nelson.
Of course still working behind the scenes with BoomTribe getting photos online and doing some other things with the team in and around BoomTribe.
There were 2 summer promotions and lots of behind the scenes stuff you will learn about later!
Oh and what is a soca festival without a good J'ouvert? That's why I jumped on Board with the Island Fusion Crew to help them get their inaugural J'ouvert experience together.
Crop Over 2010 was filled with lots of new things, new people getting into the business, investing time and energy into making Crop Over special.

I always thought that since the artiste strike a few years ago, it would take some time before the festival really starts to grow again. My $0.02 is after this year we are going to see lots more interesting things around the festival and I hope lots more forward thinking initiatives!

Corey Graham 2.0

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